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  • Industrial 360 Product Photography. Shooting Forklift Trucks in 360 Degrees by Klaes Image Productions

    Hello Everyone! This is Bill Klaes of Klaes Image Productions in Seymour, Indiana. We specialize in video production and commercial photography. Here's my short report on one of the projects I have been recently involved with.

    I needed to shoot a Toyota Forklift to be a WebRotate 360 presentations. The large fork truck required a 50’ camera-to-truck distance to be shot with a standard lens. Before the truck was driven in, a weighted C-stand was put in the center of the room and a 50’ rope was attached. Using a piece of chalk on the other end, a 100’ diameter circle was drawn on the floor. A long piece of 1” flexible PVC pipe was taped on the chalk line. A piece of tape was placed at each shot location.

    You'll have to do your own math to determine the chord length, based on the diameter and number of shots you want to make the 360 product view. There are on-line calculators to get through the high school geometry problem. But, if you want 36 shots, there will be 36 equally spaced pieces of tape at 10-degree angles, each piece of tape secures the PVC circular track and indicates when to make each exposure.

    Note the grooved wheels sitting on the blue pipe. They are hard rubber, 4" diameter, 1.5" wide, with a groove for 1" pipe.

    Two grooved wheels were purchased off Amazon and replaced 2 wheels on my tripod spreader. The 2 grooved wheels go on the circular track. The third tripod wheel goes inside the track. Each time the lead wheel hits a tape mark, a shot is taken. Keep pushing and rolling and clicking for 36 shots.

    The Nikon was tethered to a laptop on a cart, which traveled around the truck with the tripod, giving a preview of each shot.

    Even on the smooth concrete floor, the alignment of the 36 shots would be unacceptable for smooth rotation in WebRotate 360 Product Viewer.

    You may get a better view of the alignment rod with the ball in the first image of the post.

    So again, a low-tech alignment solution. A 2 ft. rod was pushed into a bright yellow tennis ball. Using a cardellini clamp and c-stand knuckle, the rod was attached to the fork truck’s overhead guard at the physical center (front to back, side to side). The rod is long enough to elevate the ball to make it visible in all 36 shots.

    In Photoshop, the 36 files were loaded into layers. Using gridlines, the tennis ball on each layer was aligned to a common point. The image was rotated if the rod was not straight up and down. The rods on each shot were also aligned on top of each other.

    The truck had to be cut out in Photoshop, so a roll of seamless white paper was hung between 2 light stands on wheels. It traveled behind the truck to facilitate cutting out. It also helped cut the clamps under the tennis ball away from the overhead guard.

    All layers have been aligned via Photoshop guides using the rod with the ball, which was then removed along with the background.

    The resulting 360 spin is remarkably smooth, and my Toyota guy is very pleased!

    Update [Jun 13, 2022]: While I can't share a final 360 product spin for the exact truck in the images, here's a low-resolution preview of another forklift from the same project that was photographed and processed using the same workflow:

    Quick low-res 360 view from one of the shoots using the same setup.

    By the way, before getting onto the real project I did a few tests, starting with this simulated run using a toy forklift which helped securing this project with Toyota, consisting of 70 forklift trucks:

    PS: every minute detail couldn't be covered in my short report but I'm happy to answer any individual questions!

  • Infinity Cove Studio for 360 Degree Car Photography

    Studio Owner: TRU Veiculos Ltda. Porto Alegre - RS, Brazil (Ezequiel Piacini - cofounder, Mario Guilherme Mercado - cofounder)

    It's not very often that we get a chance to see our users getting involved in massive 360 product photography projects like the one we discussed today with Jose Carlos Ramalho of ZAER Imagens Aereas located in Joinville, Southern Brazil. To see examples of his studio work, including WebRotate 360 views of cars that were shot in the cove, head out to ZAER's impressive portfolio page.

    Here's a brief summary of what Jose had to share:

    What would you like to tell us about your business?

    We started ZAER Imagens Aereas in 2014 with the goal to provide our clients with high quality still and interactive real estate photography (received Google Trust Agency Certification a couple of years ago). We have been expanding our services into aerial imaging, interactive 360 car views and small 360 product photography.

    What were the high-level requirements for the 360 car photography project?

    In August 2018 we were hired to advise our client TRU Veículos Ltda located in the city of Porto Alegre (the State of Rio Grande do Sul) on the construction of a 360 car photography studio with very specific requirements to photograph exterior and interior of vehicles in 360 degrees.

    The studio was to be constructed in the space of 8 x 8 meters and a minimum height of 4 meters. The objective was to photograph cars of various sizes including sedans, SUVs, and pickups. It is important to note that it's a very innovative, pioneering project in South America for this purpose.

    How long did it take to build the infinite cove studio?

    All in all it took about nine months from the moment we were contacted by the client to the final hand-over. We did a lots of research and testing before starting on the construction. By the way, the studio was built on client's premises so we also did all the knowledge transfer for their operations team to be able to shoot cars in 360 on their own. It was quite an experience! I have been in photography business for 30 years and shot a few 360 product views but there was still quite a lot to learn on this project.

    Was the turntable custom-designed for this project?

    Yes, it was designed for this specific studio and was built by a contractor. To give you an idea, the turntable is 4500mm in diameter and can safely withstand up to 4 tons of load. It's designed to stop at 10-degree increments and trigger the camera after 3 seconds of each stop.

    Anything you can tell us about your photo equipment for this project?

    It's relatively low-key.. here's the list of the main components:

    • Sony a6000 for both interior and external photography
    • Sony 16-50mm for exterior and Samyang 7.5mm fisheye for interior
    • Customized horizontal arm to allow centering the camera between the front seats
    • Automated rotor for spinning the arm at 90-degree increments inside a car
    • Studio lighting has forty LED tube bulbs 2400mm / 6000K that are installed about one meter above the diffuser tent made of nylon fabric .
    How fast can you shoot a 360 view of a car and how many images per spin do you use?

    For exterior its 36 images total and we can shoot a car in under 8 minutes.

    Anything else you can tell us about the camera and workflow for the interior views?

    So as I said it's the same camera we use for the interior shorts which is Sony a6000. The lens is Samyang 7.5mm with Nodal Ninja adapter plus the rotor that is controlled from an app. The system shoots four images in RAW at 90 degrees intervals with the bracketing set at -2, 0, +2. The images are then downloaded using Adobe LightRoom where they are reviewed and exported in TIFF. We use PTGui Pro to transform the images into an equirectangular spherical image which we then transfer to Photoshop for small fixes and touch-up. The last step is publishing an interactive 360 interior view using Panotour Pro.

    Many thanks to WebRotate 360 for also being part of this project!

  • PixRiot Upgrades to v4. Shareable Private Folders, Videos, WEBP Support, Image Viewer and more


    Get 20% OFF for 12 months on new PixRiot business subscriptions. To redeem, select one of the business plans under Settings -> Plan in your PixRiot account, then enter RIOT22 at checkout under promotion code. Offer is valid through March 19. If you don't have a PixRiot account yet, request a free one here (business email is required).

    Quick update on the new PixRiot build we just pushed over the weekend.

    1. Viewer Upgrade

    Your new and existing 360 product spins will now use the latest release of WebRotate 360 Product Viewer v4 when previewed inside PixRiot or anywhere they are embedded via iFrame code or a standalone link.

    You can find more details about this massive release of the core viewer in this recent blog post. In short, you can now take the advantage of these key new features we released in v4 in your PixRiot embeds:

    • New highly responsive lightbox popups with support for third-party embeds and scroll.
    • Configurable drag acceleration and max zoom (previously you could not zoom further than the size of the high-res images).
    • Connected "always-active" hotspots with configurable content link.
    • Configurable responsiveness of hotspot indicators to better small screen support.
    • 6 hotspot indicator animations to chose from.
    • Fully animated product tours with configurable hotspot triggers and zoom.
    • Improved viewer responsiveness and new APIs.
    • Important fixes and support for latest OS's and browsers.

    To ensure you are using v4 in your 360 viewer embeds, verify that your Integration Channel is Current Release (v4) under Settings -> Configuration -> WebRotate 360:

    Note that for viewer integrations that don't use iFrames and simply load 360 images from PixRiot via Config Url (.xml), the v4 upgrade has no effect.

    2. Video Support

    You can now upload MP4 and MOV videos to PixRiot and easily share them elsewhere or even link in the new hotspot popups as discussed under #2 of this blog post. New video sharing relies on the same world-wide CDN infrastructure that our PixRiot users have been using successfully for their 360 product photography and rendered 3d views since 2019.

    To upload one ore move videos, simply drag a video file(s) to a PixRiot folder of choice or use the Upload button in the toolbar to select your video files for upload.

    This feature is available to all PixRiot users. For the initial launch, we limit video uploads to 200MB and plan to increase the limit soon, if there's a good demand for the new feature.

    3. WEBP Images, Search and View

    As we continue working on supporting WEBP image format in WebRotate 360 Product Viewer v4.1 in the coming months, PixRiot was just updated to allow uploading, viewing and sharing of webp images (in addition to gif, svg, jpg, and png we already support).

    In our initial testing, using .webp format reduces the size of our test sets of 360 product images by around 20% for an equivalent JPG quality. Now that Apple has joined the rest of the pack to fully support the new image format in Safari browsers, we're committed to supporting it across all of our products as well.

    In addition to .webp support, we have introduced a built-in image viewer with zoom that supports all of the image formats mentioned above. Search feature was also revamped to allow searching for file assets so you can now search for both 360 image spins and standalone assets such as videos and images in your asset dashboard in PixRiot.

    4. Shareable Private Folders

    Previously anything that was uploaded to PixRiot was technically accessible for viewing by anybody as long as they knew the path and the name of an asset in a folder (e.g. when you share it). With the new private folders, you now have three options to control the access:

    • Public - assets are accessible for viewing by anybody if they know the path and the name of an asset.
    • PixRiot admins - only user with a PixRiot account can access.
    • Anybody with folder password - password protected folder (read below).

    The third option is the most interesting. In fact, it was recently developed to support teaching classes in one of the most respected wild animal conservation organizations in the world. The feature allows sharing a "collection" of assets that a folder can represent using a short link and a unique password.

    To do this, select an existing folder and click the globe icon to open its sharing properties. Select the last option from the drop-down, enter a password and select Ok to trigger the update. Because the update can take a little while (depending of the amount of exiting content in a folder), it works as a separate task that will run on the background so you can continue working in the dashboard.

    Once the access update task is complete, click the same globe icon again and open Share tab to get a short link you can share with anybody who you want to have viewing access to the folder content.

    When somebody signs in using such short link with password, they will see the list of assets and sub-folders (if any) that they can browse and view, and it may include the usual 360 product images and now still images and videos as well.

    Here's a quick video explaining the entire process:

    PixRiot admin can change the password at any time or make the folder public or admin-only as well as to continue adding new assets, etc.

    Last but not least, you can now collapse the left "MENU" panel to give your assets more real estate as some of you have requested :)

    Request PixRiot Account

  • v4 Released: Almost 100 New Features and Fixes

    At last, we have pushed a full new release of WebRotate 360 Product Viewer. It's released as v4.0 as the number of new features, enhancements, and fixes we packed in it since the last full release (v3.6.4) is significant, not to mention that it's two years in the making.

    If you follow our blog, you probably have seen already this summary on some of the key features in this release as well as the follow up on the new hotspot Magnify tool.

    Today we will cover the remainder of the key additions that made it into the final release (see full version history).

    macOS Monterey Support and DMG installer

    With the release of macOS Monterey, Apple broke our desktop software and that required the rework of some of the key image processing features in SpotEditor. While at it, we also revamped the Mac installation to use DMG installer, making it more streamlined and secure. And finally, we have notarized everything with Apple so that it seamlessly installs on Mac.

    Also new in this release is the ability to install and use different versions of the software at the same time on both Mac and Windows.

    Advanced "Play to Label" controls

    This feature update gives you the ability to create "scripted" presentations that don't require user interaction. Using the new controls you can configure a 360 product views or a multi-row 3d spin to automatically animate to various labels (a.k.a. "key-frames") with extra options to control the animation direction, activate and/or trigger hotspots, etc.

    If you visit our home page today on a desktop computer, you will see the 360 product animation of a Reebok shoe that automatically starts "playing" through the hotspots. Previously this required relatively involved use of viewer's APIs. With the new controls we go over below, the same (and more) can be done without any coding.

    To use the new feature, first create one or more image labels. This is done under Images -> Rows tab where you can double-click on any of the images to create a named label. Once labels are created, you can optionally auto-start the animation by selecting Play to label in the drop-down under On view load section via Control -> Rotation tab. Click to configure and select the first label where you want to animate your spin when it's fully loaded.

    Here you can control the speed (i.e the number of seconds to spin through all images), the direction of the animation, and optionally pick a key hotspot that you would create beforehand via the Hotspots tab.

    First, you can simply choose to activate the hotspot so that its popup is made visible when the label is reached. You can also make it wait a number of milliseconds to auto-trigger the hotspot using the Trigger after control. Triggering a key hotspot can either result in simply closing the hotspot popup or "triggering" a hotspot action that you would assign to the hotspot on the Action tab of the hotspot form.

    There're a few actions to choose from on the Action tab (e.g the new "zoom to hotspot action" under Control action). One of them is called Label action and it allows you to pick a label and configure the same animation settings for your next step, thus giving you the ability to fully "script" the tour:

    Remember, these hotspots can be made invisible by using a transparent 1px PNG as a hotspot indicator for example, and hotspots can be auto-triggered without being activated using the new feature, so technically you don't have to show hotspots to create such scripted 360 product tours.

    Hotspot Animations

    In v4 we have introduced six hotspot indicator animations to add a modern touch to your interactive 360 product photography or rendered 360 product views. They are made to work with any of the default indicators that come with SpotEditor and should work equally well with your custom graphics. The colors were fine-tuned to work well with light and dark backgrounds and you can always customize it further in your skin's CSS stylesheet if you need something different. To give you extra control, you can configure the speed of the animation and stop animating once user has interacted with the hotspot.

    To assign an animation to a hotspot, select Configure next to Styles on the main tab of the hotspot form and choose one of the styles in the drop-down next to Animation. Note the new Min scale control that makes the indicators responsive which we covered in the previous blog post.

    This website has not been updated yet to use the latest viewer (we're working on it!), so the best place to see 4 out of the 6 new animations that you can now configure for your hotspot indicators is this video.

    To get the latest release using your existing installation, start SpotEditor and click the blue "info" icon in the bottom left corner, then select Check Updates. Free version can be downloaded using this link:

    Download Free Version

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