• How Shoot 360 Views Of Cars In Under 30 Minutes Each

    Today we're excited to share some imagery and workflow notes from This Latvian company specializes in the production of interactive 360 degree views of vehicle exterior and interior which is gaining a lot of popularity recently. We accidentally stumbled upon some of their excellent work online about a year ago (check it out!). The presentation on the black background was quite impressive so we solicited some commentary from the friendly team at Studio360 for the readers of this blog. The result is this quick documentary by Studio360 on the production of a 360 view of a single car:

    At we provide high-quality 360 car photography services in our specialized studio to give the car dealers a unique selling tool which is our interactive 360 degree views and videos of both vehicle exterior and interior. Each shoot is customized for our client needs and can be produced on any background or using a promo banner.

    Here's how our usual car project is executed:

    It starts with a car arriving to our studio for unloading and cleaning.

    In a short moment the car is ready on stage via our specialized 360 degree spinning platform designed to rotate vehicles in either direction.

    With our unique black background setup, we may turn the headlights on for better effect. BTW: we like shooting Sony cameras using the fastest memory cards we can get and this particular project was done using Sony A7R and 24-70 2.8 ZEISS.

    Our exterior 360 car views are comprised of 85 images each and with the setup you see it's all done in 3 minutes tops.

    We then move on to the interior views. The car is covered with white drape material so that we can get a good defused light inside the car with clean evenly lit windows . You can see the end result of the interior work in this Tesla example:

    And here's a video of the same shoot so you can see the entire process in action:

    In addition to the interactive views, we have pro equipment for shooting car interior videos for a variety of our client needs (from simple YouTube videos to TV commercials).

    You can find more examples of our work on our website at

  • How to Integrate WebRotate 360 Product Views in Wix

    Here's a quick guide on how to integrate your 360 product spins in Wix. The process is pretty straightforward but you will need to have a separate hosting account for uploading the product spins. If you don't have an extra hosting space outside of Wix, we would be happy to upload a couple of your 360 product views to our optimized Amazon servers - just let us know.

    So let's review a few simple steps using this example spin URL we host on our servers:

    1) Enter Edit mode in your Wix dashboard and select a page where you plan to add a product spin. Click Add button (a circle with a plus sign) in the menu on the left to expand available widgets and then press More in the menu to bring the advanced options.

    2) Select HTML Code (the first item under Embeds section) and then resize and align the widget box on your page according to your site layout.

    3) In the widget settings (you have to click on the widget to see the settings gear icon), select Website Address and enter this example URL:

    4) Confirm your URL selection and you should now see this example 360 product view loaded inside the widget box:

    To create your own 360 product views, use WebRotate 360 SpotEditor to import your existing images (360 product photography or rendered in a 3d design software) and publish a finalized interactive viewer package on your computer.

    Make sure to select the "Mobile full page" template on the Publish form in SpotEditor so that your template is fully responsive and can contract and expand with your Wix widget on any device.

    Once published, upload the contents of the 'published' folder that the software creates in your project directory to a web hosting of your choice (you may simply share it with us and we will host it for you free of charge for all your testing needs - contact us). Note the URL of the .html file in the uploaded folder and use this URL inside the HTML Code widget under Website Address as we show in Step 3 above.

  • Guest post - 360 Product Photography of Long Narrow Objects by Jacek Śliwczyński

    Here at WebRotate 360 we're against any form of recreational hunting.

    This last project seemed typical - the shop needed a few 360 product photos of jackets, trousers, hats and some gadgets for their online store. Until I realized they also wanted to photograph a set of hunting rifles...

    At first, I didn't know how to go about the setup and had to visit the store and see the guns up close. This was good enough to decide on the final approach: spin and shoot the rifles in an upright position so that they would spin around the barrel axis. Once images were ready, they could be flipped 90 degrees clockwise and presented in a horizontal layout inside a finalized 360 product view for further web placement.

    When it comes to lighting setup, I always stick to the rule to not overdo it with the number of flash units. I try to stick to the principle of the London photographer David Bailey, who once said: "There is only one f**king sun!" With the 360 spin photography, it's not always possible to use a single flash but nevertheless, my setup was pretty simple as you can see in the above image.

    I was not shooting this in my studio (it was done on the spot inside the store in a protected warehouse in Poland) so there was no way to make it perfect, but I knew that WebRotate's SpotEditor would make my "post" work easier so I didn't care too much about the background not being perfectly lit and that there was an incomplete background on the sides of the rifles.

    I went with 40 photos per 360 spin so it's smooth when loaded inside the viewer and here's how I processed the images in  SpotEditor:

    From camera (Canon 80D, 50mm macro, f11/125, JPG)
    Created a path with start and end point
    Applied and locked selected path to all images
    Moved "Whites" slider to the left to overexpose the white background
    Unchecked magenta alert

    That's it! You can see a few examples of the work I did on this project on my website here:

    I hope this will help some of you who will be shooting 360 product photography of long narrow products like these rifles. All in all, I'm very pleased with the results and the client was happy too.

    Keep on Photographing!

    Jacek Śliwczyński / Poland
    Google Trusted Photographer

    We have recently moved all posts from our old photogear360 blog here, so here's some related material you may find useful:

  • DIY 3D Product Photography

    If you are just starting with 360 product photography, we often recommend to play with something simple like this DIY turntable or a similar "lazy susan" platform. Heck even a cake stand would do as a proof of concept. We shot hundreds of products for our commercial clients using that DIY table in the link so it works! Or you can get one of the many automated display stands on eBay that we see some folks re-sell for x2 the price as "360 product photography" turntables elsewhere (ha, right!).

    The multi-row photography like the JVC example by Flipside Studios on our home page (click the 3D button there) is quite more involved though. The trick is to turn your camera around a product vertically in desired increments after completing each set (or row) of our usual 360-degree images.

    So we recently solicited a couple of studio images from Richard George (Richard K. George Photography) who tested our original idea of a DIY multi-row 3d setup with some success:

    Note the protractor at the end of the horizontal arm that holds the camera rig. The arm can spin inside the brackets producing the needed circular camera motion, and the fixed protractor is used to measure the angle increments.

    This could be a good starting point if you want to test the waters with the 3d product photography. And once you get a feel for it and may be get a bigger project to shoot, you may consider professional equipment which often costs many thousands of dollars for similar functionality (ping us for referrals).

    PS: our software has full support for the multi-row spherical and hemispherical photography with some advanced fine-grain control. To test the features, download our software here as well as this set of sample multi-row images (7 rows x 36 images) that were rendered in 3d modeling software and review these related posts:

    First v3.6 Beta Release. Now With Full 3D Product Views
    Download New v3.6 Beta Release (Build
    v3.6.2 Beta Released. Now with Incremental Zoom and More

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