Unlike regular still photography, 360 product photography requires extra consideration when it comes to picking a tripod and a tripod head. Yes, it has to be sturdy enough to support your camera and the lens, but there's a bit more to that when you photograph products rotating in 360 degrees. Let's start with a tripod.. 

An important thing about the tripod is that you don't have to move it much in the studio. Quite opposite, it's essential for the tripod to stay fixed precisely in the same spot while you are shooting a batch of products. Precisions is a key here as even a slight touch can alter you camera alignment with the center of the turntable pretty much ruining your photography and wasting a lot of time. So if your tripod is heavy and can sit firmly on the floor - it's a good thing with 360 product photography!

Another point to consider is how easy it is to change tripod's height without tilting the camera as often you would need to adjust the height of your camera to accommodate for products of different dimensions. Camera should be carefully aligned with the turntable to ensure that both are sitting on two parallel planes such that products don't wobble up and down on final images. So tilting the camera during height adjustment will require realigning it with the table which is also a pretty time consuming operation.

The problem here is that most tripods on the market have telescoping legs that have just 2 or 3 fixed positions. Only these fixed positions can be used reliably to change the height of your tripod without altering camera's tilt. Your best bet here is having more telescopic leg sections in your tripod and have a taller center column (the one that you can slide up and down without adjusting the legs).

There are couple of quirks with the tripod head also. For one thing you don't need a ball head as there are only two types of head movement when aligning camera for 360 product photography - camera panning and tilting (tilting towards a product). That's why a 2-way pan / tilt head is the best. Secondly the panning handle should be as short as possible to allow for quick access to camera controls without risking to shift the camera which is quite possible when you use those hybrid photo/video tripod heads with longer panning handles.

Happy 360 Product Photography!

Here's an interesting 360 product view that we just finished among other 360 product photos for USA ePay here in Los Angeles. Even though it looks pretty simple and straightforward, there were couple of issues that had to be considered:

• The phone is very reflective on the front and the back - we don't want to show our 360 product photography studio surroundings reflected on its surfaces.
• iPhone would look better on a black background as it has this bright chrome-like enclosure on the sides but since we had to show it with the scanner, the black background wouldn't be a good option.
• Our client wanted to show their iPhone app running - this is not something unusual, though this post-production step takes plenty of time.
• The view is made of two parts - the phone itself and the black credit card scanner that light up differently on different angles and so exposure and the lights had to be tested carefully to show good details without blowing off the chrome enclosure or the screen while keeping the rest of the 360 product view well lit and consistent. This is relatively simple when shooting a still composition... not so much with 360 product photography. A reflector card was used pretty much on every shot to remove glare, etc.
• The main subject here is the scanner - so we want to shoot the scene almost from the bottom up to bring viewer's attention to the scanner rather than the phone. This is a bit tricky since the lower camera angles show the reflection of our 360 product photography turntable right on the front panel of the phone, so we had to raise the product up on a very narrow platform to cut out the table reflections.
• The end result is slightly dimmer overall than what we would want to see on our final 360 degree product spin, but given all of the above it's a pretty solid product presentation nevertheless.

June 8th, 12 - this sample has been removed as part of our new website deployment. You can find our latest samples here

PS: this is not the trickiest 360 product photography we have done by any means, though it definitely required some extra care and preparation.

We will be releasing our updated website pretty soon and will try to incorporate some of the most interesting samples there as well. In the meantime check out a couple of our not-so-very-recent 360 product views on our new 360 Degree Product Viewer page.

Have you seen our latest interactive showcase that we produced for Triton Showers in cooperation with our partner in UK? Check it out on on Triton's home page or using the links below.

This was a cool project that brought several pieces of our 360 product viewer technology together and allowed us to showcase rich-media interactivity in couple of different ways. 15 components have been produced all together, featuring the same set of 360 product photography packaged in different sizes, colors, and using some of our add-on components including gallery module, color picker, and info panels. See it in action by clicking the links below!

June 2016 - Triton now has a new website, but you can still see our new 360 product viewer on the category pages as well as many shower pages like this one.

Roomset viewer with our color-picker module that can be activate from the main 3D showcase:

Going forward all of our custom projects will be based of our commercial 3D product viewer that you can download here and use for free. Stay tuned!

Finally here's our new poll. This time we want to find out what our online visitors are looking for when they arrive on our blog. We have plenty of ideas for 2011 in terms of helpful content, new products and services, and your input in this poll will be invaluable. The poll will remain active throughout the year and will be permanently fixed in the right column of this blog.

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