Will 360 views work for Google Shopping? | WebRotate 360 Blog

Will 360 views work for Google Shopping?

by WebRotate 360 November 30, 2012 16:52

In this new post on PhotoGear 360, we are discussing some cool news that just came from Google the other week, and specifically that Google Shopping now supports 360 product views. That's right! This is awesome developments though that puts a lot of weight into what we have been doing here at WebRotate 360. Checkout our post as we ponder the challenges and opportunities to expect from the new feature in Google Shopping. Here's a short extract to get you started:

... What this means for Google is that their main audience for this new service is going to be product manufactures and not the resellers who so far is the primary target of Google Shopping. Resellers don’t like to spend too much on quality still shots left alone 360 photography, and the idea of sharing such unique imagery with their competition in Google Shopping the way it works now is not going to fly with these folks very well. On the other hand, high quality product photography and 360 views especially remain an important differentiators that some retailers rely on to compete for their clients. This differentiator will be lost if these images are shared between several competing retailers in Google Shopping, and frankly would make the shopping quite boring. Even today...  

Google Adds 360 Product Views to Google Shopping

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WebRotate 360 are specialists in interactive e-commerce solutions, web and software development for Internet retailers, product manufacturers, and marketing agencies.

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