Here's an interesting 360 product view (click on the image below) that we just finished among other imagery for USA ePay here in Los Angeles. Even though it looks pretty simple and straightforward, there were couple of issues that had to be considered:

• The phone is very reflective on the front and the back - we don't want to show our studio surroundings reflected on its surfaces.
• iPhone would look better on a black background as it has this bright chrome-like enclosure on the sides but since we had to show it with the scanner, the black background wouldn't be a good option.
• Our client wanted to show their iPhone app running - this is not something unusual, though this post-production step takes plenty of time.
• The view is made of two parts - the phone itself and the black credit card scanner that light up differently on different angles and so exposure and the lights had to be tested carefully to show good details without blowing off the chrome enclosure or the screen while keeping the rest of the 360 view well lit and consistent. This is relatively simple when shooting a still composition... not so much with 360 product photography. A reflector card was used pretty much on every shot to remove glare, etc.
• The main subject here is the scanner - so we want to shoot the scene almost from the bottom up to bring viewer's attention to the scanner rather than the phone. This is a bit tricky since the lower camera angles show the reflection of our turntable right on the front panel of the phone, so we had to raise the product up on a very narrow platform to cut out the table reflections.
• The end result is slightly dimmer overall than what we would want to see on our final 360 view, but given all of the above it's a pretty solid product presentation nevertheless.